demiCouture | VANCOUVER FASHION & STYLE BLOG + VANCOUVER FASHION + GLOBAL FASHION


VFW SS09 Runway Review: Alpha-Ursus

Alpha-Ursus struck me as a very average street wear brand attempting to capitalize on trends gone by the hipster crowd that appeared years ago (think the usage of the keffiyeh scarves and neon wayfarer-type eyeglasses).

Apart from the hipster influence, the line seemed to rely almost solely on their split color t-shirt design; something that was seen in slight variations on almost every model throughout the show.  There was very little complexity to the t-shirts (which I assume are the base of the brand) and I found the show itself to be a little dull, since we were seeing the same product repeatedly.

My entire set of VFW SS09 photographs are located here, and the Alpha-Ursus show photos are located here.  Please contact me if you wish to use any of the images.

Alpha-Ursus

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