Practicing Brand Avoidance With Ed Hardy
September 30, 2008, 7:27 pm
Filed under: 2008, Men's Fashion, Women's Fashion | Tags: , , ,

I am a firm believer in leaving badly drawn tattoo art to those of little taste or class, so naturally I am vehemently against all Ed Hardy wear.  Besides the fact that his items are ridiculously overpriced, they also are worn to promote undesirable activity with their gang symbols and proclamations of martyrdom through violence.

From a creative design standpoint these pieces are utter bombs.  The Ed Hardy formula for success seems to be to capitalize off young hooligans who want to look like they’re about to make trouble, even if they’re just around to be a middle class torment.

As a measure of bar violence prevention, [thankfully] Vancouver has placed a ban of recognized gang related brands (such as Ed Hardy) banned from clubs throughout the city.  At the very least, this should encourage patrons to be a little more creative and rely less on looking tough to maintain some laughable image.

The world does not need another woman in a tracksuit on the street, much less one which is slapped with random looking tiger heads (as with the woman on the left) or writing on their butt.

This needs to end!


9 Comments so far
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I couldn’t agree more! I have been saything this FOREVER!

Comment by Erin Reiger

saying… is what i meant.

Comment by Erin Reiger

Bedazzled trucker hats, clothing featuring not-too-subtle tattoo art, the brand name in prominent view. Good grief. I think Ed Hardy is the new Tommy Hilfiger.

Comment by emmy

@emmy: hah! So true, though I have zero faith of brand reform for Ed Hardy.

Comment by Victoria Potter

agreed. i would never wear it. my tattoos all have personal meaning and were designed by me, i only have issues with the one i got at 18. ouch. ha

Comment by gusgreeper

I hate Ed Hardy with a passion. I don’t like the brand but ARE YOU KIDDING ME??? Promoting gang violence? The art on Ed Hardy apparel is just that: Art. Only because I don’t like it doesn’t mean other people will not. And if youv’e done a little research, Ed Hardy was a tattoo artist which inspired the artwork in the clothing like. It is art. Do you believe in freedom of expression? I guess Vancouver doesn’t.

Comment by Dave

@Dave: No jokes here. It was a trend observed by the cops that the people arrested for club violence that were wearing brands like this more often than not had gang ties.

I’m not saying that Ed Hardy himself was a gang member, I’m saying the people who buy his clothes often turn out to be.

Comment by Victoria Potter

I can’t believe that in this day and age this is actually happening. Madonna wears Ed Hardy, are you afraid she’ll jack your car?!?!? Clothing is a personal expression and just because you wear clothing with a skull or tiger tattoo print from the person who revolutionized body tattoo – Ed Hardy doesn’t make you a “gang member”. That is one step a way from racist. Really people, its cotton fibres with some color on it, that’s all.

Comment by Pete Carrot

It’s ridiculous to think that this measure will ward off violent behavior and gang activity. Unless you’re trying to imply that wearing Ed Hardy clothes make people criminal which is ridiculous in itself then all this does is limit the personal freedoms of the citizenry. Slippery slope here allowing the police to dictate to the public what to wear.

Comment by Adrian

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