demiCouture | VANCOUVER FASHION & STYLE BLOG + VANCOUVER FASHION + GLOBAL FASHION


Hey Vogue, Stop Dumbing Down Your URLs For Us North Americans
September 4, 2008, 8:57 pm
Filed under: 2008, Random | Tags: , , ,

The UK gets vogue.co.uk; we get style.com…what gives? The magazine is branded with “vogue”; yet for a major market of readers in North America who are used to the title of “Vogue” they are re directed upon typing “vogue.com” into their browser search bar to style.com.

Brits do not get the same treatment.  Is Vogue assuming that much of us won’t be able to spell the URL? To that I scoff; for the magazine has been widely circulated for over 100 years.  Are they trying to sound less pompous to the North American market? I’ve never guessed that a maga

zine for luxury products would want to shed their elite image and become comfortable with the masses.

I can’t tell you for sure, but this is making me have a less than godly view of the Vogue marketing department.  Give us Vogue.com!

Advertisements

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: